SPILL THE TEA · BLACKPINK
The pink tank is apparently immortal.
“DDU-DU DDU-DU” crossed 2.4 billion YouTube views on July 25, 2026. That makes it the first music video by a K-pop group to reach the mark.
The number is ridiculous. The longevity is more interesting.
Eight years after BLACKPINK released “DDU-DU DDU-DU,” the video is still collecting views like somebody forgot to turn the machine off. On July 25, it passed 2.4 billion views. It is the first K-pop group music video to do it.
That deserves more than a little “congratulations queens” graphic. Lots of videos explode during release week. Very few remain an active doorway into a group eight years later. New listeners are still finding the song. Old BLINKs are still replaying it. Casual viewers still recognize the finger-gun hook before they remember the title.
Why this video refuses to age quietly
The song is built for immediate recognition. The percussion announces itself. The hook does not ask permission. Jennie, Jisoo, Lisa, and Rosé each get a visual identity strong enough to survive outside the group shots. The pink tank, the chandelier swing, the jeweled chessboard, the collapsing wall, and that final white set all behave like separate thumbnails fighting for custody of your attention.
It also arrived at exactly the right point in BLACKPINK’s career. “BOOMBAYAH” introduced the threat. “Playing With Fire” proved they could carry mood. “As If It’s Your Last” widened the color palette. “DDU-DU DDU-DU” turned the group into a global event. It did not merely become one of their hits. It became the reference people used to explain the scale of BLACKPINK.
The milestone comes with an awkward reminder
BLACKPINK’s catalog is famously smaller than fans wanted for most of the group’s career. YG’s release strategy created scarcity, frustration, and years of waiting. Yet the songs that did arrive were given enough visual money and promotional oxygen to become permanent landmarks. The strategy was aggravating. It was also brutally effective.
Still, longevity belongs to the members and the audience, not a corporate release calendar. A company can buy a spectacular set. It cannot purchase eight years of people voluntarily pressing play.
Receipts
- Billboard Brasil reported the 2.4-billion milestone on July 25, 2026.
- The official YG Entertainment upload carries the live view count.
Keep falling: BLACKPINK · Jennie · Jisoo · Lisa · Rosé · RaeRae Reacts · Spill the Tea