RaeRae Reacts | K-pop
YELLOW
TREASURE turned a campus crush into a ten-member spring emergency.
Watch the official video
The player is the single official YG upload. It does not autoplay.
Quick receipts
- Artist: TREASURE
- Song: “YELLOW”
- Album: PLEASURE, special mini album
- Release: March 7, 2025 at 6:00 p.m. KST
- Lyrics: ASAHI, CHOI HYUN SUK, YOSHI, HARUTO
- Composition: ASAHI, ROVIN, YG
- Arrangement: ROVIN, YG
- Album tracklist: “YELLOW,” “SARURU,” “WHATEVER, WHENEVER,” and “LAST NIGHT”
A love song that refuses to wear black
“YELLOW” does not arrive like the TREASURE singles built to shake an arena floor. It opens the curtains, lets spring in, and gives the group’s lighter vocal colors somewhere to live. The guitars and bright percussion keep the track moving without trying to overpower the melody. Even the chorus lands like an open window instead of a drop.
The title could have been a gimmick, but the color has a specific job. YG’s official album notes describe a heart and world becoming newly colored after love arrives. The lyrics keep that idea simple enough to sing back immediately. Yellow means warmth, anticipation, and a future that suddenly looks less gray. Nobody needs a graduate seminar in symbolism. The boys have a crush. The sun is out. We understand.
The credits are the better story. CHOI HYUN SUK, YOSHI, and HARUTO join ASAHI on the lyrics, while ASAHI is also one of the composers. This is not a company vaguely saying that the members “participated.” Their names are attached to specific jobs. That matters because the song feels unusually comfortable in TREASURE’s hands. The rap sections do not break the mood to announce themselves. They stay inside the warm bounce of the track.
Most importantly, “YELLOW” lets ten voices sound like ten voices. The lines pass quickly, but the arrangement does not treat every member as interchangeable. Some brighten the melody. Some add grain. Some push the rhythm forward. The final group passages work because the individual colors have already been introduced.
Campus romance, zero completed assignments
The music video builds a cheerful campus world from lecture rooms, lockers, notes, hallways, and outdoor spaces soaked in the title color. It is less a literal short film than a sequence of crush symptoms. A look lasts too long. A note becomes a crisis. Friends gather because apparently romantic confusion requires a committee.
The styling stays casual and youthful, matching YG’s official concept photos for PLEASURE. Knits, denim, soft layers, and natural hair keep the members inside the same warm world as the song. The yellow props do not simply repeat the title. They connect separate sets so the video feels like one long spring afternoon, even when the location changes.
Group choreography is used carefully. The video does not interrupt every scene for a formation, but when the members come together, the dance confirms that this is still a ten-member performance track. The movements are buoyant rather than aggressive, and the camera gives the smiles room to look spontaneous without pretending the production is anything less than meticulously arranged.
My favorite running joke is that the entire group behaves as if love is a new weather event nobody warned them about. One person catches feelings and suddenly ten men need colored paper, backup dancers, and a fully staffed university. Efficient? No. Correct for K-pop? Absolutely.
RaeRae verdict
The song: 8.7/10. Warm without becoming sleepy, sweet without dissolving into syrup, and built around a chorus that knows when to stop.
The video: 8.9/10. A clean color concept, member-friendly camera work, and enough campus chaos to make the registrar nervous.
Bias damage: Distributed across ten people, which sounds safer until you realize that is not how multiplication works.