SMORZ arrived with six women, an English-language mini album, and a group name built from s’mores plus Generation Z. The song is sweeter than the branding meeting.
Song: “I want you to”
Artist: SMORZ
Released: May 19, 2025
EP: Always Some More
Members: Zellda, Lika, Charlott, Ginni, Hira, and Vicki
RaeRae warning label: Very clean. Very cute. May cause an urgent desire to give the chorus one irresponsible decision.
What the song means
“I want you to” is not hiding a complicated emotional code. It is a bright invitation. Come closer. Stop hesitating. Let the attraction be mutual and fun. The English lyrics are direct enough that nobody needs a suspicious lyric warehouse or a graduate degree in yearning.
That simplicity is both the charm and the problem. The song understands the flutter of wanting somebody to make the next move, but it rarely gives that feeling a specific face. There is no tiny detail that makes the crush belong to these six women. It is polished universal pop, which means it goes down easily and leaves very few crumbs.
The music video
The video sells SMORZ as a coordinated team before it asks us to memorize personalities. Bright sets, clean close-ups, light retro styling, and choreography built for repetition keep the debut moving. It looks better funded than a lot of tiny-company introductions. Nobody is trapped in an abandoned warehouse pretending a ring light is lore.
The visual problem matches the song. Everything is pleasant. Very little is dangerous. The members are pretty, the colors behave, and the camera knows where to be. I kept waiting for one scene to misbehave enough that I could identify the group from a single frozen frame.
The performance video
The May 27 performance video strips away the bright debut sets and lets the choreography answer the question the music video dodged: can these six look like a real team without editing doing half the work? Yes. The formations stay clean, the members trade the center without making the handoffs look like traffic control, and the chorus finally gets a little muscle from seeing the full body movement.
This version also exposes the debut’s safest choice. The choreography is neat, but it rarely gives one member a signature moment that belongs to her. SMORZ looks prepared. I still want one move rude enough to survive outside the song.
My actual first reaction
First thought: Wait. This is cute. Why does the name sound like a cereal I would eat at midnight?
Sound check: Bright dance-pop, light retro bounce, clean vocals, and a chorus determined to be harmless.
The moment I leaned in: The group harmonies. Six voices finally make the debut feel less like a product sample.
The side-eye: The lyrics are English, so I cannot pretend the generic lines are poetic because I read a dramatic translation.
Current status: Added. Not obsessed. I would still defend it from somebody calling it unlistenable.
Six members, one introduction
Zellda gives the sweeter concept a little contrast through the rap sections. Lika is easy to find in formations, but the editing needs to give her more than tall-girl visibility. Charlott fits the polished pop tone without over-singing it. Ginni brings the sharpest pre-debut performance history after Girls Planet 999, and you can see why dance is her listed position. Hira helps keep the vocal blend soft instead of thin. Vicki, the maknae, looks comfortable enough that I did not spend the video worrying whether somebody let a middle-schooler leave math class to debut.
The group’s strongest weapon is cohesion. Their weakest problem is also cohesion. Everybody fits. Nobody gets enough strange little business to become unforgettable.
Why the critics were split
The harsh read is easy to understand. One review called the lyrics inane, compared the chirpy delivery to Kidz Bop, and scored the song 7.25. Album listeners also heard the long shadow of the retro-pop wave that followed songs like “Say So.” They are not hallucinating. The production is familiar, and the English lines sometimes feel like placeholders that survived the final meeting.
But “generic” and “bad” are not synonyms. The bass line moves. The mix is clean. The melody is easy to remember. The members sound suited to the material, and a rookie group from a small company could have debuted with something much cheaper and far more desperate.
My problem is not that the song lacks quality. It lacks fingerprints.
What worked
- The bright energy feels honest instead of forced.
- The six voices blend well.
- The video gives every member a clean introduction.
- The production sounds finished, not merely funded.
- The chorus is easy to replay even when I am side-eyeing it.
What needs more
- A lyric detail that belongs to these women.
- One production choice rude enough to interrupt the sweetness.
- More individual personality in the member editing.
- A stronger final chorus.
- A comeback that answers why SMORZ exists beyond being pleasant.
Easter eggs and small surprises
The group name and album title are doing the same job. SMORZ combines s’more with Gen Z, while Always Some More promises that the audience will want another piece. It is branding built around appetite. Cute. Slightly corny. Extremely committed.
Ginni’s presence is the quieter emotional receipt. Four years after Girls Planet 999, she is not a trainee on a ranking screen. She is standing inside an actual debut. I wish the video had trusted that history enough to give her one moment with more weight.
The RaeRae verdict
“I want you to” is a good debut from a group that still needs a reason to become somebody’s obsession. The song is bright, polished, and easy to like. It is also so careful that I can feel the producers checking whether every corner is safe.
Rating: 7.6/10. I ate the s’more. I am waiting to see whether the next one has chili chocolate or just another perfectly toasted marshmallow.