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SMORZ official group profile

SMORZ

Six women, one English-language debut, and a name that sounds like somebody left Gen Z near a campfire

Active girl group · 2026–present

SMORZ is a six-member Hong Kong and South Korea based girl group under Echo Entertainment. They debuted on May 19, 2025 with the mini album Always Some More and its title track “I want you to.”

The name combines s’more with Generation Z. Yes, it is cute. Yes, it is also ridiculous. At least nobody made me memorize an equation.

Meet the members

Profile dashboard

ACTIVE · checked Aug 2026

OFFICIAL NAME

SMORZ

Group name built from s’more and Generation Z

ENTITY

Six-member girl group

Hong Kong and South Korea based

DEBUT

May 19, 2025

Always Some More and “I want you to”

COMPANY

Echo Entertainment

Current company, checked Aug 2026

LINEUP

Zellda, Lika, Charlott, Ginni, Hira, Vicki

No former members announced

COUNTRIES REPRESENTED

Hong Kong and Taiwan

Cross-market group based in Hong Kong and South Korea

GREETING

“Always some more! We are SMORZ!”

LATEST RELEASE

Always Some More

Four-track debut EP, May 2025

How they got here

Echo Entertainment opened the group’s official social accounts in April 2025, then announced the debut mini album in May. The lineup is mostly Hong Kong based, with Zellda from Taiwan. Ginni already had survival-show history through Girls Planet 999, which meant at least one member knew exactly how cruel a camera and a ranking screen could be before debut day arrived.

The four-track debut EP moved through dance-pop and R&B: “I want you to,” “Love Drive,” “Bleeding Heart,” and “My Only Love.” The company called it the group’s first statement of identity. I would call it an introduction with clean production, bright styling, and a very obvious question hanging over the next comeback: what makes SMORZ specifically SMORZ?

The RaeRae take

They are not pretending to be an established Korean group with a Hong Kong footnote. The cross-market setup is part of the point, and the English-language EP makes that ambition impossible to miss. The debut is sweet, competent, and easy to play. It is also so safe that I occasionally want to shake the production by the shoulders.

The members are likable. The visuals are polished. Ginni gives the lineup a little pre-debut history. What they need now is a song nobody else could have carried home from the same songwriting camp.

Music

2025: Always Some More EP: “I want you to,” “Love Drive,” “Bleeding Heart,” and “My Only Love.”

Official “I want you to” performance video, May 27, 2025Daily+63Total views372.9K

Read the RaeRae Reacts review of “I want you to” →

Tea with receipts

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