TWICE opened their tenth-anniversary summer by asking who the song was for, then answering with a roll call for women who have been judged, underestimated, loved badly, or expected to apologize for taking up space. The beat arrives dressed for a runway. The song leaves before the second outfit change.

Release File

• Artist: TWICE
• Song: “THIS IS FOR”
• Released: July 11, 2025
• Release: Title track from TWICE’s fourth Korean studio album, THIS IS FOR
• Members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu
• Lyrics: Em Walcott and Tayla Parx
• Composition: Daoud Anthony, Em Walcott, Gustav Landell, Stephen McGregor, and Tayla Parx
• Arrangement: Gustav Landell, Di Genius, and Daoud Anthony
• Music-video director: Park Hyeongjun
• Production: End of Opera

A Roll Call With Its Heels Already On

The opening question is not suspense. TWICE immediately name the women they want in the room: the ones carrying standards, heartbreak, ambition, confidence, and other people’s opinions. Tayla Parx and Em Walcott write in short phrases that can pass quickly from member to member. The list becomes the hook before the title arrives.

That structure fits nine voices. Instead of forcing one narrator to represent every woman, the members trade lines like invitations across a crowded room. It is broad by design. The song is not a diary entry. It is a door policy.

The Beat Walks Instead of Running

The production uses a firm bass line, clipped percussion, and small electronic details that leave room around the members. It has the posture of fashion music without becoming background music for clothes. Each beat feels placed for a step, a look, or a formation change.

Di Genius, Gustav Landell, and Daoud Anthony resist the giant final chorus that a tenth-anniversary single could have chased. That restraint makes the first minute confident. It also creates the song’s largest problem: there is no final minute.

Nine Voices Make the List Personal

Nayeon and Jihyo give the track its cleanest vocal spine. Jeongyeon adds a firmer color that keeps the bright lines from floating away. Mina and Tzuyu bring cooler, smoother phrases. Sana and Momo know how to turn a short English line into character, while Dahyun and Chaeyoung give the rhythm a needed change of posture.

No member receives a full showcase, but the handoffs are quick enough to make vocal identity the arrangement. TWICE have spent ten years teaching listeners to recognize nine voices. “THIS IS FOR” depends on that history more than it admits.

The English Is Direct, Sometimes Too Direct

The song is built largely in English, and the words choose immediate recognition over detail. A listener understands the message on the first pass. Women do not have to shrink, wait for approval, or let somebody else’s failure define them.

The tradeoff is that several categories sound like captions rather than lived observations. The writers keep adding women to the list but rarely stop on one long enough to leave a bruise. A sharper verse about one specific kind of judgment would have made the big invitation feel earned instead of merely well addressed.

Two Minutes and Eleven Seconds Is Not a Full Meeting

The original title track lasts only 2:11. It sets the groove, introduces the roll call, reaches the central statement, and ends when a traditional pop song would begin changing shape. JYP released an extended version three days later, which quietly confirms that listeners were not imagining the missing room.

Short songs are not automatically unfinished. This one is. The arrangement needs a bridge where the women in the lyric stop being categories, or a final chorus where all nine voices turn the invitation into a declaration. The extended version helps the runtime. It cannot replace a new idea.

The Video Keeps the Mistakes

Park Hyeongjun places TWICE inside a polished shoot and then lets the production misbehave. The members move through staged sets, performance frames, skating, individual character shots, and interruptions that make the finished video feel like the glamorous footage and its blooper reel agreed to share custody.

An animated bee interrupts the set. Sana falls during a take and Jeongyeon’s reaction stays in the cut. Chaeyoung skates through her scene. Sana also appears as “Sha Rich” in a split-screen sequence while the other members perform. The jokes work because the video does not announce them with a comedy siren.

Perfection Is Not the Anniversary Story

Leaving an accident in the final video matters more than another perfect beauty shot. TWICE reached ten years through public mistakes, changing bodies, injuries, individual schedules, scrutiny, and the ordinary fact that nine people do not remain frozen at debut age. The outtakes make the confidence claim believable. These women can look polished without pretending nothing ever goes wrong.

The video still gives the choreography and styling enough room to sell the pop star version of TWICE. It simply refuses to erase the human one.

The Choreography Uses the Question

Cosmos In Art builds movement around pointing, presentation, lines, and group responses. The gestures turn the title question outward, then bring it back to the members. Formations change quickly because a 2:11 track cannot wait for anybody to walk slowly to center.

The camera is better behaved than many current idol videos. It lets several full-group moments read before cutting away. I still wanted a complete performance section at the end, especially because the song’s runway rhythm makes the nine-member geometry part of the hook.

A Fourth Album With More Room Than Its Title Track

THIS IS FOR is TWICE’s fourth Korean studio album and their first Korean full album in about three years and eight months. JYP’s official release notes describe the fourteen-track record as a statement for themselves and for everyone who has supported them. The album also experiments with member units, giving different combinations room outside the title track’s fast roll call.

The release arrived in the group’s tenth-anniversary year and supplied the name for a new world tour. That context raises the standard. An anniversary title does not need to summarize a career, but it should feel large enough to hold the next chapter.

What Worked

• The bass and percussion give the song immediate posture.
• Nine recognizable voices keep a simple list from sounding uniform.
• The women-first message is clear without waiting for translation notes.
• The video keeps real mistakes and makes confidence look lived-in.
• The choreography turns the title question into readable group movement.

What Needed More Time

The title track is too short for the size of its claim. It invites every kind of woman into the room, but it does not stay long enough to learn anybody’s name. The extended version solves minutes, not depth.

A bridge, one specific verse, and a final nine-member release could have turned a strong entrance into an anthem. Instead, “THIS IS FOR” hands me the wristband and closes the door while I am still reading it.

RaeRae’s Verdict

“THIS IS FOR” has the confidence of women who no longer need to prove they belong in their own video. TWICE sound distinct, the beat knows how to walk, and the camera understands that a fall can belong beside the glamour.

I support the guest list. I object to a party that ends at 2:11.

Sources

• JYP Entertainment official music video and publication recordDaily+156.8KTotal views141M
• TWICE official discography: album context, track list, credits, and release statement
• YES24 Korean album listing and edition record
• End of Opera production credits for the official music video
• JYP Entertainment official THIS IS FOR world-tour notice