PSYCHO
BABYMONSTER takes the insult people use when a girl is too loud, too strange or too sure of herself, puts grillz inside a pair of red lips, and turns the whole accusation into a crime-scene fashion film.
The music video
My actual first reaction
First thought: Somebody gave BABYMONSTER a thriller set, a junkyard, masked pursuers and permission to look deeply unwell. This is much more fun than another warehouse.
Sound check: Hip-hop bass, dance-pop hook, rock pressure around the edges, stomping rhythm and a chorus that sounds like it is smiling with sharp teeth.
The moment I leaned in: The chase turns. They stop looking like frightened girls inside somebody else’s nightmare and start looking like the reason the nightmare exists.
The side-eye: Calling unusual, ambitious people “positive psychopaths” is branding, not psychology. I understand the metaphor. I am still keeping the clinical vocabulary in a separate drawer.
Current status: The red lips, monster hands and RORA laugh have rented space in my brain without a background check.
What the song actually means
PSYCHO is not about a dangerous romantic relationship, and it is not claiming the members have a mental illness. The song reclaims the word people throw at somebody who refuses to behave normally. In BABYMONSTER’s version, the “psycho” is the person with a strange idea, unreasonable confidence and enough nerve to change the room instead of fitting into it.
The group described the concept around the era as “positive psychopaths”—people whose unusual or transformative thinking looks crazy until it works. That is the flattering interpretation. The less corporate version is simpler: you can call us too much, but you are still watching.
The lyrics direct most of their contempt at noisy critics. Empty carts make the most noise. People talk, hashtag and create problems; BABYMONSTER keeps moving. “Psycho” becomes less an insult than a warning label the members print themselves before anyone else can stick it on them.
I like the reclaiming more than the terminology. Women in pop get called crazy for anger, ambition, confidence, sexuality and sometimes for remembering what happened five minutes ago. Turning the label into armor makes emotional sense. Treating “psychopath” as a cute synonym for visionary does not need to become a fandom dictionary entry.
The song: bass, teeth and a title-track argument
YG said PSYCHO competed as a title-track candidate, and I believe it. The song has the immediate hook, bass weight and performance architecture of a main single. Hip-hop controls the verses, dance pop sharpens the chorus, and rock texture adds abrasion without turning the track into a band song.
ASA is completely at home here. Her delivery sounds precise without becoming tidy, and the pre-release freestyle clip proved how much atmosphere she can create before choreography even starts. RUKA gives the lower rhythm extra weight. AHYEON brings vocal force, while PHARITA, RORA and CHIQUITA each find a different flavor of beautiful menace.
The recording credits list all seven members, including RAMI, although the later visual promotion belongs to the period of her health hiatus. Her credited voice and her absence from active filming can both be true. That timeline should never be flattened into “she left.”
The chorus works because it is catchy before it is clever. You do not need the positive-psycho explanation to feel the hook. The stomping beat and monster-hand gesture translate the attitude physically, which is why the separate performance video became an obvious second release.
The music video: chased until they become the nightmare
The video blurs dream and reality through abrupt location changes. A crime scene suggests something has already happened. A junkyard collects the remains of used and broken things. Masked figures turn the members into targets. None of the spaces feels safe or fully real, which makes the chase function like public judgment rather than one literal criminal plot.
At first, confusion and fear belong to the members. Then the power moves. Their styling becomes sharper, their expressions harder, and the chased figures transform into nightmare creatures of their own. That is the song’s argument in visual form: call a girl frightening for long enough and she may decide frightening is more useful than acceptable.
The red lips and PSYCHO grillz reduce the concept to one clean symbol. A mouth is where labels come from—gossip, hashtags, accusations—but grillz turn that same mouth into armor and status. The object is glamorous, threatening and slightly ridiculous, which is exactly the tone of the song.
Easter eggs and surprises
- “Ever Dream This Girl?” The black-and-white teaser treated the member image like a missing-person memory, preparing the dream/reality confusion before the MV arrived.
- The masked red-haired figure: YG’s mystery campaign encouraged guesses, then an official spoiler revealed ASA’s freestyle footage from the actual set.
- Red lips and grillz: The mouth represents labels and public talk; the grillz turn it into status armor marked with the word PSYCHO.
- Crime scene to junkyard: Both locations deal with aftermath—evidence, wreckage and stories assembled from what remains.
- The monsters reverse the chase: The members move from fear and confusion into nightmare-like figures, refusing to remain passive victims inside the concept.
- RORA’s laugh: The vocal detail became a fan-favorite because it punctures the polished surface and sounds genuinely uncontained.
- Seven recorded voices, six-member visual era: RAMI remains credited on the track while the MV belongs to her health-hiatus period.
Credits and receipts
| Lyrics | Sandra Wikström, CHOICE37, YG, LP, Lil G and Sonny |
|---|---|
| Composition | CHOICE37, LP, YG, P.K, DEE.P, Sandra Wikström, Lil G and Sonny |
| Arrangement | YG, P.K, DEE.P, CHOICE37 and LP |
| Recorded performers | RUKA, PHARITA, ASA, AHYEON, RAMI, RORA and CHIQUITA |
| Official sound description | A blend of hip-hop, dance and rock with a powerful bass line and addictive melody. |
So, is it actually crazy?
No. It is calculated, theatrical and extremely aware of the thumbnail. But that does not make it boring. PSYCHO understands that BABYMONSTER looks best when beauty gets one ugly edge—fire near the lace, a laugh inside the bass, grillz inside red lips. I do not need the “positive psychopath” slogan on a tote bag. I do need this chorus, this junkyard and ASA looking like she knows where the evidence went.