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ZEROBASEONE in the official NOW OR NEVER music video
Still from ZEROBASEONE’s official “NOW OR NEVER” music video. Video: Sony Music Labels.

ZEROBASEONE | Japan | RaeRae Reacts

NOW OR NEVER

Nine students race through a Japanese original that puts drum and bass underneath the word “I’m home.”

Quick facts

  • Artist: ZEROBASEONE
  • Song release and MV: January 15, 2025 at midnight JST
  • EP: PREZENT, released January 29, 2025
  • Market: Japanese original song
  • Sound: Drum and bass with rock, emotional piano and energetic guitar
  • Label: Sony Music Labels

Watch the official video

The player uses the official upload and does not autoplay.

Drum and bass carrying a homecoming

Sony’s official description identifies “NOW OR NEVER” as a Japanese original combining drum and bass with rock. The emotional piano and energetic guitar make the track feel bright without making it weightless.

The message is a return: even while separated, the group keeps moving toward the listener. That makes the direct “tadaima,” or “I’m home,” more useful than a generic promise of forever. It is a small phrase carrying the whole distance between ZEROBASEONE and Japanese ZEROSE.

The college film never sits through class

The video uses a college setting but refuses to stay indoors. Campus corridors open into a rooftop and baseball stadium, while choreography keeps the nine-member formation in motion. Fireworks turn the last stretch into an arrival instead of a farewell.

The concept fits the track because both are built around forward movement. The cuts are quick, the guitars keep pushing and the group looks like it is trying to reach somebody before the gate closes.

RaeRae verdict

Replay: Yes. The rhythm section gives the sentiment enough speed to avoid syrup.

Best decision: Letting “tadaima” carry the emotional center.

Complaint: The video has so many good locations that a few barely get time to register.

Final call: A Japanese title track that sounds like a return and moves like a deadline. ZEROBASEONE made the campus homecoming sprint.

Credits and sources

Read ZEROBASEONE’s canonical group profile.

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