RAERAE REACTS · BABYMONSTER · MUSIC VIDEO
BABYMONSTER FOREVER React: Freedom Checked Into a Luxury Hotel
Bottom line: “FOREVER” is BABYMONSTER discovering that confidence can smile, run outside, raid a boutique, and float through a hotel without becoming soft. The song’s bright synth-pop lift gives all seven members room to sound like one group without forcing them into one personality. The lyrics promise eternity but mostly describe one excellent night. I will allow the exaggeration because the chorus makes freedom feel physical, and the video knows exactly how to spend an unreasonable prop budget.
BABYMONSTER
July 1, 2024
DRIP, November 1, 2024
Dance pop with 1980s synth-pop influence
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Keep the room key. Keep the moon.
Watch first
My first watch
First thought: The haunted mansion has been sold. We are rich, awake, outdoors, and staying at a hotel where the dress code is future pop star avoiding small concerns.
First sound that grabbed me: Bright synths and a moving bass line give the chorus enough air to feel larger than the verses.
First member moment: ASA’s rap hands the frame to CHIQUITA’s dance break, and the youngest member spends every ounce of that momentum.
First visual question: Who approved access to the boutique, roof, wire rig, claw machine, runway, and moon? I would like to thank that person.
Immediate side-eye: “Forever” is an enormous word for lyrics that packed for a very good weekend.
Replay status: I returned for the chorus, then stayed to watch seven different performance styles survive one very polished fantasy.
What changed every time I replayed it
The first replay belonged to the pre-chorus. The verses state the freedom, but the rise makes it physical. The melody begins climbing before the lyrics finish explaining why nobody can stop them. By the time the chorus opens, the production has already moved the listener from a hotel corridor to the roof. That is why simple words survive. The arrangement is doing the travel.
The second replay belonged to the rap handoff. RUKA and ASA bring harder rhythmic angles into a song built from glossy surfaces. Their sections prevent the bright synth-pop from turning into one long smile. ASA’s transition into CHIQUITA’s dance break is especially clean because one member’s rhythm powers another member’s body. The edit does not treat every killing part like an isolated résumé line. It lets momentum move through the group.
The third replay made the hotel more important. At first it looked like expensive scenery. Then I noticed what every room gives the members: access. They enter the boutique, own the corridor, take over the runway, float above the set, and walk into the night. There is no locked door, no adult stopping them, and no audition judge waiting at the elevator. For rookies who spent years being evaluated, that fantasy has a specific pleasure.
By the fourth replay, “FOREVER” sounded less like a boast and more like decompression. “SHEESH” had to prove the lineup could carry YG weight. “FOREVER” lets the seven-member group stop auditioning for toughness and enjoy being together. The confidence does not disappear. It stops clenching its jaw.
The song wants movement more than eternity
The lyric is about refusing outside expectations, choosing fantasy, and treating the future as open territory. “Forever” is not primarily a promise to a lover. It is the duration of the members’ forward motion. They plan to keep shining, moving, and deciding for themselves even when somebody else prefers a smaller version.
That message fits BABYMONSTER’s early career. The group launched under constant comparison to BLACKPINK, inherited YG’s reputation before establishing its own, and promoted first without AHYEON before returning as seven. Every release was read as evidence in an argument about whether the company could build another major girl group. “FOREVER” wisely refuses to answer that argument point by point. The members leave the lobby while everybody else is still arranging the debate.
The title oversells the emotional scale. The verses do not explore time, loyalty, mortality, or any other idea that might justify eternity. They describe confidence, pleasure, and motion. That would bother me more if the track moved slowly. The synths, drums, and widening chorus make a temporary high feel like an open horizon. Pop music is allowed to call one summer night forever when the night has a functioning chorus.
1980s synth-pop bones wearing 2024 K-pop clothes
YG described “FOREVER” as dance pop built with an 1980s synth-pop influence. The song uses that language as lift instead of historical recreation. It is not trying to fool anyone into thinking BABYMONSTER found a lost cassette from 1984. Glossy synths, an active pulse, and a wide chorus borrow the era’s sense of motion, then rap breaks and a late dance section return the track to contemporary idol pop.
CHOICE37 and LP are central to the composition and arrangement, with BLVSH, Sonny, LIL G, and other writers contributing. The production understands that brightness can become flat if nothing interrupts it. RUKA and ASA cut sharper shapes through the verses. RAMI gives the vocal blend weight. AHYEON brings pressure and lift. PHARITA and RORA keep the melody clean without bleaching their different colors. CHIQUITA’s dance break changes the medium from singing to motion.
The chorus is not harmonically complicated, but it knows its job. It must feel open enough for a festival crowd and specific enough to remain BABYMONSTER. The member tones do the second part. A generic instrumental can become group identity when seven recognizable voices pass through it with different weights, attacks, and textures.
Seven members, seven ways to spend confidence
Grounded rhythmic authority. She makes bright pop remember it has a spine.
Elegant melodic control, plus a wire stunt that turned effort into floating calm.
Fast, precise rap energy that redirects the entire video into the dance break.
Vocal and performance engine. She attacks the rise without making the melody feel heavy.
Weight and vocal texture. Her presence keeps the bright arrangement from becoming thin.
Clean melodic color and controlled expression that work especially well in the softer frames.
Sharp movement, fearless camera response, and the dance break everybody remembers.
The group finally feels complete here. That does not mean every member gets equal seconds or identical work. Equality is not the same as useful distribution. A seven-member song needs each person to change the texture when she arrives. “FOREVER” gets close. The rappers interrupt. The stronger belts raise pressure. The lighter tones protect the summer air. The dance break makes CHIQUITA’s performance function impossible to miss.
I still want more quiet space for RORA and PHARITA. Bright group tracks often use elegant voices as connective tissue because they make transitions sound easy. That is valuable, but connective tissue becomes invisible when the song never lets it lead. A future live arrangement could solve this with a longer opening, alternate pre-chorus, or expanded bridge.
The music video is a luxury escape with seven rooms
The video moves through a fashion-show set, boutique, claw machine, hotel, runway, rooftop, and outdoor night shoot. A strict plot does not connect every room. Access connects them. BABYMONSTER can enter, take, pose, float, walk, and leave. Each location repeats the same argument in a new outfit: nobody is keeping the group inside one assigned box.
The fashion material works because a runway converts confidence into movement. A giant set can carry a weak performer for a few seconds. A direct walk toward the lens exposes posture, timing, face, and nerve. The members were still rookies, but the video treats them as the collection rather than girls lucky to attend the show.
The claw machine is the funniest symbol. Usually the player controls the prize. This video fills the world with collectible objects while the members remain the people controlling attention. The boutique follows the same logic. Clothes are tools for personality, not proof that personality exists.
The hotel gives the group chemistry room to appear. The harder fashion poses establish status. Smaller expressions, quick interactions, and playful movement make the status human. Then the roof and moonlit exterior widen the ending. “Forever” moves from a private mood inside expensive rooms to open distance outside them.
PHARITA floated so pop fantasy could pretend labor is air
YG’s making-film report confirms PHARITA performed a difficult wire sequence for the floating material. The finished shot looks dreamy because her body remains calm while equipment carries the physical risk. Behind the image is a performer strapped into a rig, controlling her face and limbs, repeating the take, and hiding strain.
That contrast explains the entire release. “FOREVER” sells freedom through controlled work: exact choreography, constructed sets, wardrobe fittings, wire rigs, camera marks, and multiple shooting days. That is not hypocrisy. Pop fantasy is labor arranged so the labor disappears. The members’ job is to make the machine feel like air. Our job as fans is to enjoy the illusion without confusing effortlessness with the absence of effort.
There is also a gendered expectation inside that illusion. Young women are expected to look powerful without appearing rough, expensive without appearing calculating, and exhausted only when exhaustion can be edited into a cute behind-the-scenes clip. PHARITA’s calm face is part of the performance. Respecting the craft means noticing both the calm and the rig.
The symbols are simple, but they work
A temporary place becomes a private kingdom. Freedom does not require permanent ownership.
Confidence becomes visible through posture, timing, and the refusal to look away.
Style is treated as something the members use, not something that creates them.
The world offers prizes, but the members control where attention lands.
Freedom appears effortless because disciplined labor disappears behind the frame.
A huge promise made practical as a stage prop. Very K-pop. I mean that lovingly.
The moon set also connects the main music video to the official dance performance. Reusing the visual world tells fans that the choreography is not bonus content detached from the concept. It is another room inside the same release. That matters because “FOREVER” communicates most clearly when the members move.
What the dance break adds
The dance break does more than provide a viral clip. The song has spent its runtime describing motion, escape, and confidence. CHIQUITA finally turns those ideas into physical risk. Her speed and sharpness create a different kind of climax than another vocal belt would. The body finishes the argument.
YG’s dance-performance making report also shows the collaborative labor around that section. RAMI monitored formation details. CHIQUITA expressed worry about the dance break. The members exchanged feedback and encouragement. That evidence complicates the final image of effortless confidence. The fearless moment was built by somebody admitting fear and a group helping her work through it.
This is the relationship lens I care about more than “girl power” slogans. Confidence is not always an individual personality trait. Sometimes it is borrowed from people who stand beside you until your body believes what they already see. The finished formation carries that hidden interpersonal work.
What I love
I love the chorus’s lift and the way the pre-chorus earns it. I love that RUKA and ASA keep the glossy production from becoming frictionless. I love RAMI’s weight, AHYEON’s engine, PHARITA and RORA’s melodic clarity, and CHIQUITA’s physical punctuation. I love that the video spends money on joy instead of making every rookie statement occur in a dark warehouse.
I also love the release’s timing. “FOREVER” arrived as a pre-release months before the full DRIP album. It bridged the initial seven-member return and the group’s first full album era. The song feels like an exhale between proofs. It does not abandon ambition. It lets ambition enjoy the hotel.
What I side-eye
The lyric never earns the cosmic size of its title. The production supplies the missing horizon, but the words mostly cycle through familiar confidence language. One specific image or emotional cost could have made the promise feel personal instead of promotional.
The video’s collection of rooms creates visual abundance but not a complete narrative. Access is a useful through-line, yet the members rarely make a choice that changes the next scene. The result is a gorgeous fashion fantasy, not a short film. I am fine with that distinction. I just do not want production design to receive credit for plot it did not create.
I also side-eye the habit of treating expensive clothes as automatic evidence of empowerment. Luxury can be fun, and BABYMONSTER wears it well. But consumption is not freedom by itself. The video becomes more convincing when members run, dance, collaborate, and occupy space than when a boutique simply confirms that the budget exists.
The cultural and industry read
From an industry lens, “FOREVER” shows YG adjusting the early BABYMONSTER formula. The company’s reputation is built on scarcity, status, and a specific kind of cool. That inheritance can give rookies instant authority, but it can also make them perform somebody else’s history. Bright synth-pop, playful interaction, and a relaxed summer mood create more room for this lineup’s youth and chemistry.
From a relational lens, the video’s freedom depends on collective movement. Nobody escapes alone. Seven members occupy the rooms, exchange momentum, monitor formations, encourage difficult parts, and turn individual colors into one bright track. Modern pop loves the lone rebel image. Idol groups remind us that coordinated freedom can also exist, provided the group does not erase the people inside it.
A Buddhist lens makes the title funny. “Forever” promises permanence while the entire video celebrates temporary conditions: one night, one hotel, one outfit, one stage, one moon made of materials somebody will dismantle. The joy is not invalid because it ends. The song is strongest when it stops insisting the feeling must last and simply inhabits the feeling fully.
My military brain notices something else. Freedom on camera is produced by rehearsal, roles, timing, trust, and somebody checking the formation. Discipline does not automatically oppose freedom. Good discipline creates enough shared reliability for people to move boldly. Bad discipline demands obedience for its own sake. The behind-the-scenes evidence suggests this performance relied on the first kind.
Credits and receipts
| Artist | BABYMONSTER |
|---|---|
| Lyrics | BLVSH, CHOICE37, Sonny, LIL G, LP, MASTA WU |
| Composition | CHOICE37, LP, BLVSH, Sonny, LIL G |
| Arrangement | CHOICE37, LP, YG |
| Choreography | Jo Nine, Chae Dasom, Bada Lee, Kyle Hanagami, and collaborators |
| Single release | July 1, 2024 |
| Album placement | DRIP, track eight |
Verified fact: “FOREVER” was released as a digital pre-release single and later appeared on BABYMONSTER’s first full album. YG’s official reports document the song description, PHARITA’s wire work, dance-performance production, member monitoring, and the added promotional activity.
Visible evidence: The video uses fashion, hotel, boutique, claw-machine, runway, wire-flight, rooftop, and moon imagery. The choreography and edit move attention among all seven members.
RaeRae reading: I read those locations as a fantasy of access after years of evaluation, and I read the song as decompression rather than a literal promise of eternity. That interpretation belongs to this review. It is not a claim that YG published one official answer for every prop.
The verdict
“FOREVER” is not BABYMONSTER’s deepest song. It may be the first early single that lets the complete group feel genuinely free. The hotel, boutique, wire rig, and runway are expensive scenery. The real release is hearing seven different voices stop auditioning for the same kind of toughness.
The lyric could be more specific, and the video could connect its rooms through clearer choices. The chorus still works. The member handoffs still work. The dance break still spends the momentum exactly where it should. Brightness becomes a strength because RUKA, PHARITA, ASA, AHYEON, RAMI, RORA, and CHIQUITA do not use it the same way.
I am keeping the room upgrade, the moon prop, and one suspicious claw-machine prize. “Forever” can remain an exaggeration. The night earned it.
Keep digging
BABYMONSTER profile · SHEESH React · DRIP React · More RaeRae Reacts
Sources
BABYMONSTER: “FOREVER” official music videoDaily+109.6KTotal views265.4M
YG Entertainment: song and performance announcement
YG Entertainment: music-video making report
YG Entertainment: dance-performance making report
YG Entertainment: official video milestone report