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RAERAE REACTS · BM · EXACT OFFICIAL MV

Better Myself MV React: BM Turned Self-Improvement into a Camera He Could Not Hide Behind

“Better Myself” arrives before BM’s polished solo machinery, and that roughness is the point. He produced the track, co-directed and edited the MV, and put his own face inside a project whose title could easily become motivational wallpaper. Instead of selling instant transformation, the video feels like a working note from somebody trying to make discipline visible without pretending he has already become the finished result.

BM of KARD alone in the candid self-directed Better Myself music video

Release file

Released: November 23, 2018

Runtime: 03:43

Artist: BM of KARD

Project: Self-produced solo music video

Label / channel trail: DSP Media · KARD official YouTube

Exact-video distinction: Official self-produced MV xliR1v7Ke5c, directed and edited by BM with Drew Jeong according to the upload description

Sound: Reflective melodic hip-hop and pop with restrained beat, conversational English delivery and a hook shaped as intention rather than victory speech

Credits: Produced by BM; directed and edited by BM and Drew Jeong; shot by Drew Jeong, per the official upload description

Sources: Exact official MV and release descriptionDaily+8Total views430.2K · official MV and production creditsDaily+8Total views430.2K.

https://www.youtube.com/watch?v=xliR1v7Ke5c

First reaction: the title is a process, not a trophy

Self-improvement songs often speak from the finish line and sell discipline as proof of superior character. BM sounds more convincing when the phrase remains unfinished.

“Better” requires comparison and direction; it does not certify perfection. The video keeps enough roughness to preserve that tense.

Holding the camera changes accountability

BM’s production, directing and editing roles bring agency, but they also remove the easy excuse that somebody else imposed every visual choice.

The result feels closer to a notebook than a luxury campaign. That intimacy is valuable even when technique remains modest.

The English delivery stays conversational

Direct language makes the intention accessible without forcing every line into a giant slogan. BM sounds like he is speaking to himself before speaking to an audience.

That order prevents motivation from becoming instruction shouted at strangers.

Early solo work reveals the lane before the brand

The later motorcycles, dark R&B rooms and polished EP concepts are not here yet. Melody, reflection and self-authorship already are.

Chronology matters because it shows development rather than pretending a complete solo identity appeared at once.

Improvement language can become punishment

The phrase “better myself” may imply that the current self is insufficient or undeserving. The MV is strongest when effort reads as care, not self-erasure.

Discipline should expand a life, not become another voice explaining why rest must be earned.

The modest image protects sincerity and limits invention

Candid framing suits the song’s personal scale. It avoids dressing self-reflection in expensive proof of success.

Some images remain observational rather than developed, leaving performance and lyric to carry most of the argument.

BM’s body is present without becoming the entire thesis

Physical work belongs to his public story, but the video gives thought and voice equal space. Improvement is not reduced to visible muscle.

That broader definition makes the title more useful and less like fitness branding.

The edit shows what he valued at the time

Every cut is a choice about which version of the self deserves continuation. Co-editing turns selection into part of the song’s authorship.

The rough transitions can be read as limitations and as evidence of an artist learning another craft in public.

KARD remains context, not a cage

BM was already recognizable through the quartet, but this project lets him test how much narrative and sonic space he can hold alone.

The solo does not prove he needed escape. It records curiosity and initiative inside an ongoing group career.

The ending keeps “better” in future tense

There is no ceremonial reveal of a perfected BM. The project stops while the direction remains active.

That incompleteness is more honest than a final pose claiming self-work has an endpoint.

The KARD connection is context, not a substitute for listening

This exact cut belongs on BM’s one canonical artist/member profile and the KARD hub. His roles cross two directory shelves without creating two biographies.

The official description supplies unusually clear visual credits, so the release file names production, direction, editing and camera work separately instead of collapsing everything into “BM made it.”

What changed every time I replayed it

The first watch registered sincerity. The second watched editing choices and noticed how often the camera preserved imperfect, transitional moments.

The third made the title more complicated: improvement sounded caring in some lines and dangerously close to self-judgment in others.

What I kept replaying

  • A conversational English phrase landing before performance polish.
  • The camera staying with an unfinished expression.
  • A rough edit revealing an artist learning visual authorship.
  • The body appearing as one part of growth, not the definition.
  • The ending leaving “better” active rather than achieved.

Where it could hit harder

The candid approach sometimes produces images that document rather than transform the song’s idea. Greater visual structure could deepen the self-directed concept.

Improvement language needs care because audiences can hear motivation as an order to dislike their current selves. The song opens that tension more than it resolves it.

Self-authorship does not mean every rough edge is automatically profound

Knowing BM produced and co-directed the project changes the accountability, not the standard. A personal camera can capture something an outside team would miss, and it can also preserve an image simply because the maker felt attached to it. The React should respect agency without turning DIY status into immunity from criticism.

The best moments justify themselves through closeness and sequence. The weaker ones remain private-looking fragments whose meaning never fully reaches the viewer. Both belong to an artist learning how to translate internal urgency into public form.

The production credit matters because the sound is part of the diary

BM is not only the face explaining improvement over somebody else’s anonymous motivational beat. His production role connects pulse, vocal placement and the emotional temperature of the message. The restrained arrangement gives conversation room and keeps the hook from becoming a gym commercial.

That authorship should still be named precisely. Production, direction, editing and camera are separate jobs, and Drew Jeong shares several visual credits. “BM made everything” would erase collaboration while trying to praise initiative.

A profile tracker should show the rough beginning beside the polished work

Later solo campaigns have larger teams, cleaner images and more developed branding. Replacing this early MV with a newer glamour photo would falsely smooth the chronology. The sourced frame keeps the archive honest about where visual authorship began.

Growth becomes visible only when the earlier artifact remains itself. A tracker is not a highlight reel that redesigns the past to match the present.

RaeRae verdict

“Better Myself” matters as an early document of BM’s self-authorship. Its rough edges make development visible rather than embarrassing.

The project is strongest when “better” means attentive growth and weakest when the phrase approaches punishment disguised as ambition.

Bottom line

BM turned self-improvement into a camera he could not hide behind. “Better Myself” works because production, direction and performance remain visibly in progress instead of pretending growth already delivered a finished man.

Sources and official routes